Activities Enrollment
Admission
Business Leader Forum
Company Project
Department of Marketing
 

Successful and famous Hong Kong business leaders are invited to share their experience with students.

Forum Topic Speaker
Climbing Your Own Mountain Mr Chung Kin Man
Founder of Hong Kong Mountaineering Training Centre
中國改革30年 楊繼繩先生
新華社資深記者,炎黃春秋雜誌副社長、著名作家
現今香港的傳媒世界 黎廷瑤
行政總裁兼《東周刊》社長星島雜誌集團有限公司
中國宏觀經濟方面 韓秀云教授
清華大學 
"Delivering The Brand Promise" Mr. Alan Wong,
Director of Marketing,DHL Express Hong Kong
The Sustaining Strategies of AXA's Leading Position In A Saturated Insurance Market John Cai
Chief Executive Officer, AXA
Hong Kong How Song builds and maintains customer loyalty? Mr. Henry C. H. Lee
Assistant General Manager,Sony Corporation of Hong Kong Limited
中國有錢人的消費:正在興起的中國奢侈品消費群和市場 黃焱(總裁),
智贏盛世諮詢顧問機構
Multi-media On-Board Ms Winnie Ng
Founder & Vice-Chairman, RoadShow Holdings 
中央電視臺《百家講壇》的“藍海戰略 萬衛
中央電視臺 《百家講壇》製片人
"Delivering The Brand Promise" Mr. Alan Wong
Director of Marketing, DHL Express
Hong Kong Business re-engineering - An unusual journey Mr. Lewis Soo
Manager of Residential Market, CLP Holdings Ltd
後金融海嘯的全球經濟前景 Mr. Chung-wing TSANG
Deputy Chief Editor & Chief Leader Writer, Hong Kong Economic Times
Current development & Future prospect of Internet advertising Ms. Nicole CHOU Business Development Director, Asia, DoubleClick
The Expectation from Employers (僱主的期望) Mr. Peter LAU
Chairman & Chief Executive
Giordano International Ltd.
中國電信業的發展和青年人才的機會 王建宙博士
總經理
中國移動通信集團公司
青春寶成功之路 馮根生先生
中國青春寶集團有限公司董事長
香港城市大學商學院特約教授
Doing Business in China-Opportunities and Dilemmas (中國商務發展的機遇和困境) Mr. Luke W.K. CHAU
Marketing Director
Universal Pharmaceutical Laboratories Ltd.
How to use the relationship with the entertainment field to position a brand (如何運用娛樂圈的關係為品牌定位) Mr. Gan Fock Wai
Executive Director
Pak Fah Yeow International Ltd.
Doing Business in China-Opportunities and Dilemmas (中國商務發展的機遇和困境) Mrs. Miriam YEUNG
Consultant
Wyeth (Hong Kong) Ltd.
Everything You Want To Know About Advertising Miss Carol Lam
Executive Creative Director
McCann Erickson Hong Kong Ltd.
Bankers' Challenges in Retail Banking of the 21st Century Miss Louisa Cheang
Head of Marketing
Asia Pacific, HSBC
The "i'm lovin' it" campaign in Hong Kong,Global messaging with local execution Mr. David Morita
Vice President
McDonald's Hong Kong
TWINS MOBILE-Breakthrough Info-tainment Service Keeps Idols Close (首創緊貼偶像主題娛樂資訊服務) Ms. Melanie LEE
Vice President, Marketing
New World Mobility
Relaunching Hong Kong Mr. Lambert CHAN
General Manager, Destination Marketing
Hong Kong Tourism Board
流動資訊平台的價值 Ms. Winnie NG
Managing Director
RoadShow Holdings Ltd.
Successful Branding and Promotion Strategies-Wing On Travel Ms. Leung Kong Lan, Lanny
General Manager
Wing On Travel
The importance of delivering Excellent Customer Service in Life Insurance Business Mr. Peter W H SO
Chief Operating Officer
Pacific Century Insurance Holdings Ltd.
市場開放的影響 Dr. William LO
Executive Director and Vice President
China Unicom Ltd.
2004 4As Creative Awards-Student Award Category Briefing Session Ms Rachel Chan
Vice Chairman, Creative Committee
HK4As
Strategies in Adverse Condition (逆境求變) Mr. Jackie Wong JP
Managing Director
Hong Thai Travel Services Ltd.
Cooling Down Anger Customers through Branding the Customer Experience Mr. Daniel Kong
Founder and Corporate Consultant
Inno:vision Management Consulting Ltd.
The creation of Taiwan Apple Daily Mr. Jimmy LAI
Chairman
NEXTmedia
如何運用創意在市場營銷策略上 Ms Junia Ho
Managing Director
Relybase Consultants Ltd.
Successful People and Operations Strategy in Retail Chains Mr. Ray FUNG
Store Development Director
Watson's The Chemist
Successful Location Strategy for Retailing Ms. Dorothy Mok
Brand Manager
Parfums Christian Dior HK Ltd.
Hello Mr. CHENG! "I want to get a job! Hire me or not?" (鄭生你好! "我想搵野做,請我好唔好?") Mr. Lawrence CHENG
Brand Manager
Media Man
How to Persuade Clients to Adopt Creative Idea Mr. K. C. Tsang
Partner & Executive Creative Director
Chan, Tsang, Wong, Chu & Mui Advertising Ltd.
The Critical Success Factors of Marketing Yoho Town Mr. Eric Chow
Sun Hung Kai Real Estate Agency General Manager
Sun Hung Kai Properties
Financial and retirement planning: A growing opportunity in Hong Kong Miss. Janet DeSilva
Chief Executive Officer
Sun Life Financial Hong Kong
Relationship between Interactive Advertising & Other Media Mr. Sean Rach
General Manager, Ogilvy Interactive Chairman of Interactive Committee
HK4As
Critical Success Factors of Express Transportation Industry in HK (香港速遞市場的成功要訣) Mr. Eddy Chan
Regional Vice President of FedEx Express
FedEx Express
Turning a Boring Business into a Listed Company with HK$240 Million Market Capitalization Mr. CH Fan
Managing Director
Synergis Holdings Ltd. (formerly known as Hsin Chong Real Estate Management)
Latest development In Bank Mortgage Business Mr. Andy Hon
General Manager, Mortgage & Auto Department
Standard Chartered Bank HK
Connecting Consumers & Brands at a "Street Theatre" near You! Mr Steven Yung
Chairman
Clear Media Ltd.
An Overview and The Prospect of Retail Banking (香港零售銀行業概?與前瞻) Mr. William Leung
Deputy General Manager
Hang Seng Bank Ltd.
tdctrade.com-The tool for global trading in the Information Age (貿發網-資訊時代的環球貿易工具) Mr. Stephen Wong
Director, Information Services
Hong Kong Trade Development Council
Successful Customer Management Strategies and Practices Mr. Malcolm Sullivan
Vice President, Marketing and Communications
Asia Pacific Division Fedex Express
青春寶集團成功的市場策略及企業所面對的挑戰 馮根生先生
董事長
中國青春寶集團有限公司
The Challenges of Marketing Life Insurance (推廣壽險業務的挑戰) Mr Ken Ng
Marketing Director
Prudential Assurance Co Ltd.
How to turn crises into opportunities in adverse market! (如何在逆市化危為機) Mr. Justin, CHIU Kwok Hung
Executive Director
Cheung Kong (Holdings) Ltd.
How to Market the Feeling of Lifestyle (如何有效推廣生活模式) Mr. Douglas YOUNG
Founder
G.O.D.
陳永陸先生, 著名股評家 The Expectation from the Boss - 僱主的期望
彭泗清, 北京大學光華管理學院市場行銷系副教授 錦上如何添花?--消費升級時代的行銷策略
Mr. Michael M.K. Chung, Director (Product Development, Marketing & Sales), Hongkong Post Revitalizing the Post
Mr. Julian Ho, General Manager, Byford The Marketing Strategy in China: Byford Experience
Ms. Alice Wong, Director of Product Development Department, Advancetex Investment Ltd. Successful Branding Strategies of Jean West
Mr. Elliott Yuen, General Manager - Asia, Luxottica Retail Hong Kong Limited New Trends in Luxury Goods Marketing - from prestige to masstige
Mr. Vincent Cheung, Assistant Director, Consumer Imaging & Information Division, Canon Hongkong Company Limited Canon-Creating Value
Mr. Vincent Chow, BBS, MBE, JP, Group General Manager and Director, Chow Sang Sang Holdings International Ltd. Disneyland and beyond - Chow Sang Sang's Perspective (園內園外迪士尼 - 周生生的歷程)
Mr. Shi Kai Biu, Simon, Chairman, Sun Motor Technology Group Doing business in China: opportunities and Challenges (中小企業在大陸經商的機遇與挑戰)
Mr. Kwok Siu Ming, Simon, Chairman and CEO, Sa Sa International Holdings Limited Building the "Sa Sa" Brand - 「莎莎」品牌的創建歷程
Mr. Ernest Haosjoe, Managing Director, Beenet Creative Art of Communication in Advertising