Department of Marketing

- Program Structure

- Daily Training

- Admission Grade

- Internship

- Company Project

Required Courses
Course Code	Course Title	Credit Units	Remarks
CTL2961	Chinese Communication Skills	2
FB2100	Accounting I	3
FB2101	Accounting II	3
FB2200	Management Sciences I	3
FB2201	Management Sciences II	3
FB2300	Management	3
FB2400	Economics I	3
FB2401	Economics II	3
FB2500	Management Information Systems I	3
FB2501	Management Information Systems II	3
FB2601	Marketing	2
FB3302	Interactive Skills Workshop for Business	2
FB3410	Financial Management	2
FB3600	China Business Workshop	2
FB4303	Strategy & Policy	3
LW2903	Business & Law	3
MKT3602	Marketing Research	3
MKT3603	Consumer Behavior	3
MKT3607	Creativity and Problem Solving in Marketing	2
MKT4604	Marketing in China	3
MKT4606	Strategic Marketing	3
MKT4621	Advanced Marketing Seminar	6
Programme Electives
Course Code	Course Title	Credit Units	Remarks
MGT4426	New Product and Technology Marketing	3
MKT4605	International Marketing	3
MKT4622	Services Marketing	3
MKT4623	Selling and Sales Management	3
MKT4624	Retail Management	3	Choose Four from the List
MKT4625	Integrated Marketing Communications	3
MKT4626	Marketing for Non-Profit Organisations	3
MKT4627	Financial Services Marketing	3
MKT4628	e-Marketing	3
MKT4633	Cultural Advertising in Aisa	3
MKT4634	Fundamental in Public Relations	3
MKT4635	Relationship Marketing	3
MKT 4637	Event Marketing	3
Other Requirement
	Course Title	Credit Units
	Chinese Civilization	6
	University English Enhancement Courses or Equivalents	6/8
	Minor/Free Electives	12/15

Total: 99 - 104 Credit Units