Master & Doctoral Programs

MPhil in Marketing or in China Business is a research-oriented programme. It trains research specialists in various Marketing or China Business areas. It also prepares graduates to advance to PhD studies.

PhD in Marketing or in China Business is a research-oriented programme. It combines vigorous methodological training, up-to-date subject knowledge with indigenous research issues. It prepares future scholars in Marketing or China Business.

Selected Research Area

• Marketing
  marketing communications, marketing channels, marketing strategy, services marketing, marketing research, product innovation, international marketing, economics of marketing, cross-cultural marketing, consumer behaviour, and customer satisfaction.
  
  
• China Business
  Chinese management, Chinese culture, political economy of China, marketing in China, joint ventures in China, and China's economic transition.
  
  
• International Business
  Comparative management, globalization strategies, joint ventures, foreign direct investment, market entry strategies, political risks, and government and business.
  
  
• Strategic Management
  firm performance, business environment, and market structure.

Inquiry
Dr Daniel DING
Research Degree Coordinator
Associate Professor
Email : mkding@cityu.edu.hk
Tel : 27888667