The demand for a large number of managers and professionals with up-to-date training and cutting-edge knowledge of both marketing and doing business in China is growing as the region's business environment and economic structure undergo continuous and rapid transformations. Our Department's goal is to be a leading academic force in developing managers for the Asia-Pacific region to meet this demand.

We have distinguished ourselves by pursuing this goal over the past five years since the inception of the Department. Through the dedicated efforts of my colleagues, we are well known as a student- and learning- centered department. We provide many opportunities for students to gain professional competence and attain academic excellence through, e.g., the study of challenging real-life business problems for major corporations in Hong Kong and the mainland. Our students propose workable solutions to the problems the companies encounter in their operations. Upon graduation, our students are well prepared for their careers.

More important, we provide genuine service and activities for students to develop as Whole Persons. Our students participate in many extra-curricular activities that not only enrich their educational experiences but also develop their sense of social responsibility.

As a result, we have been able to attract better and better students over these five short years.

Another dimension of our goal to be a leading academic force is high-quality scholarly work. We have a team of capable and diligent researchers. Our focus is on doing rigorous research on important marketing/business issues in China. Our research papers are published in leading academic and professional international journals. We also provide teaching and consulting services to the business community.

To continue to prosper in this era of fast technological change, information explosion and globalization, we need your support and assistance. We look forward to working with you as our partner. Let us excel together.

Dr. Zhou (Joe) Nan
Head
February 7, 2002

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