BBA (Hons) China Business

Programme Aims

The programme is designed for students who wish to learn systematically about the Chinese people and environment, and they should be equipped to develop a specialist career in China Business. Upon completion, graduates should be able to understand the business environment and various management functions for doing business in China, speak fluent Putonghua and communicate effectively in English and Chinese.

• Admission Requirements
  To be eligible for admission, you must satisfy the general entrance requirements and the following programme specific entrance requirements:
  Grade D or above in HKCEE Additional Mathematics or Mathematics or
  Grade E or above in AS Level Applied Mathematics, or Further Mathematics, or Mathematics and Statistics, or Mathematics with Applications, or Pure Mathematics, or Statistics or
  Grade E or above in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics
  
  
• Career Prospects
  Graduates will be attractive to employers as professional executives in China Business, who can manage effective relationships with their colleagues, customers, suppliers and government agencies in China.
  
  

SCOPE OF STUDY

• Business Knowledge in China
  The principal objective of the program is to teach knowledge about China business and to prepare students to work in China. Core courses such as Managing Business Operations in China, China Business Workshop, Chinese Multinationals, and Marketing in China are specially designed to achieve this goal. In these courses, students can acquire a comprehensive understanding of management systems and practices in China, the Chinese political and economic systems, patterns of business operations in China, and business strategies adopted by different types of firms. Other than regular lectures, we rely on a variety of teaching methods, including guest lectures, company visits, interviews and group projects, to facilitate students' learning and to keep them in touch with most up-to-date information.
  
  
• Chinese Culture
  The Chinese culture is another important topic of this program. Business, economic, and political activities are heavily shaped by cultural backgrounds. Students of China business need to be very familiar with the traditional Chinese culture, the impacts of Western cultures on it, how it has evolved in this century, and how it is preserved in overseas Chinese societies. Courses such as China Business Environment, Chinese Culture and Management, and Relationships in Chinese Organizations are designed for the needs. The emphasis are on business matters as well as societal and interpersonal issues. Thus, laws and ethics, values and belief, cooperation and conflicts, risks and crisis management, and socialization and psychological adjustment are covered in these courses. The purpose is to train students to become well-rounded business people.
  
  
• Languages and Communication
  Effective communications, both in Chinese and English, are indispensable to success in the business world. Various courses in Putonghua, business writing techniques and communication skills are offered to enhance students' language proficiency and communication abilities. These courses have been designed to be as comprehensive and practical as possible. In these courses, students learn through practical writing assignments, group discussions, simulated business negotiations, team presentations, role-plays of formal meetings, etc. What students have gained in these experiences include not only language proficiency, but also an understanding of the business culture and etiquette. On graduation, our students can express themselves fluently and communicate with people of different backgrounds in their professional activities.
  
  
• Interactive Learning in Beijing
  The "China Management Workshop in Beijing", co-organized by us and the University of International Business and Economics, is a major event in the three-year study of our students. During the workshop last year, renowned professors in China were invited to give lectures on the topics of Foreign Exchange Control and Asian Financial Crisis, Reforms of State-Owned Enterprises, China's Foreign Trade System, Development of Foreign Direct Investment, China's Political and Economic Environment, and Strategy of China's Economic Development. Accompanying the lectures were visits to companies including Shougang Cooperation and Beijing Matsushita Precision Capacitor Co. Ltd. (Panasonic). Furthermore, our students had the opportunity to meet and interact with business students in Beijing. All students had learned a lot in these activities.
  
  
• Business Consultancy Experience in China
  In the final semester of their three-year study, the China Business majors arranged a business consultancy in Guangdong Province. The consultancy, as a project of the course Managing Business Operations in China, aimed at gaining hands-on experience in administering Chinese enterprises. Four teams were formed, each was responsible for the diagnosis of one of the four enterprises. Each team spent several days at the enterprise, making observations of managerial problems. Based on these observations and other research conducted in the enterprise, each team came up with a detailed report on the performance of the enterprise and the problems it encountered, and proposed solutions to deal with each problem. This was a precious opportunity for students to practice what they had learned in the previous years. Most important of all, this experience could not acquired from textbooks.

Inquiry
Dr Julie Li
BBA China Business Program Leader
Email : julieli@cityu.edu.hk
Tel : 27887865