| Topic |
Date |
| The Influence of Religion on the Attitudes Towards the Advertising of Controversial Products |
10/8/2002 |
| A Model for Services Marketing Based on Their Characteristics |
11/5/2002 |
| Banking loyalty by small to medium businesses: A pilot study of the Hong Kong market |
11/19/2002 |
| Flexibility approach to "Quo Qing" - the experience of three western multinationals operating in the restricted/prohibited industries in China |
12/3/2002 |
| Are Older Consumers and Younger Consumers Different? A Study of Brand Choices in China |
12/19/2002 |
| Talk on Evaluation on the Antecedents of Service competitiveness: the case of Chinese commercial banking industry |
3/6/2003 |
| Talk on Political Reform in China |
3/7/2003 |
| Transnational Operation of Chinese Enterprises
|
3/12/2003 |
| HRM in China & Preparation for career in China |
3/19/2003 |
| Developing a Scale for Stakeholder Orientation |
6/17/2003 |
| Internationalization of Smaller Chinese Firms |
10/24/2003 |
| The Emergence of Chinese Multinationals in Millennium Economies: The Strategic Implications for Business Leaders |
11/27/2003 |
| Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs
|
12/2/2003 |
| Firm-specific Advantages, Organizational Control and Firm Performance: A study of resource competitiveness in high technology firms
|
12/4/2003 |
| Research Methodology:Electronic and Non-Electronic Modes of Survey Data Collection:
Sample Comparability, Response, and Data Quality |
5/14/2004 |
| Research Methodology:Electronic and Non-Electronic Modes of Survey Data Collection:
Sample Comparability, Response, and Data Quality |
5/18/2004 |
| Advertising Products from Developing Countries in the American Market:
Effects of Brand Name, Spokesperson, and Country of Origin Information |
6/10/2004 |
| "I am loving' it!" :
Generational Differences in Television Viewing Patterns for Generation X Chinese Consumers |
7/6/2004 |
| Student Relationship Management |
9/14/2004 |
| How Subordinates' Moral Intensity Influences Their Boss: A Cross-cultural Study with Taiwaneses, Koreans, and Indians |
9/17/2004 |
| Harmony Orientation:
Conceptualization and Scale Development |
10/19/2004 |
| Conceptualizing and Measuring Corporate Performance: A Perspective from Relationship Marketing and Stakeholder Theory |
3/11/2005 |
| Unbundling the inter-organizational governance system: A longitudinal study of monitoring, social contracts, and opportunism |
4/4/2005 |
| An Evolutionary Basis for the Value Function |
4/11/2005 |
| Brands as Mens for Achieving Consumer Goals-A New Perspective on Branding and Memory-Based Choice |
9/6/2005 |
| The Role of the Customer Expectation : When Does Service Recovery Paradox Happen? |
9/26/2005 |
| Openness and Institutional Changes |
10/6/2005 |
| Why Does a Consumer Participate in the Co-creation? A Theoretical & Empirical Study on Consumer Creativity |
10/18/2005 |
| 中國營銷學科發展現狀分析 |
10/21/2005 |
| Consumption Attitudes and Adoption of New Consumer Products : A Contingency Approach |
10/25/2005 |
| Desserts, Pretty Women, And Consumption Impulsivity |
10/28/2005 |
| Who do you want to be like - Foreign or local endorser? An investigation into Its effect in emerging economies: An Integrated Perspective |
11/1/2005 |
| Implementing Futurism in Independent Hotel and Motel Service |
12/19/2005 |
