|   Project No.   | 
                                 | 
                                 Principal Investigator   | 
                                 Project Title   | 
                                ¡@ | 
                                 Start Date   | 
                                ¡@ | 
                                 Completion Date   | 
                              
                              
                                | 9050133 | 
                                EXT   | 
                                Dr TSENG Choo-sin  | 
                                Japanese Large Enterprises - Human Resources and Market Entry Strategies into China  | 
                                ¡@ | 
                                1999/04/01  | 
                                ¡@ | 
                                2002/03/30  | 
                              
                              
                                | 9030739  | 
                                SMA   | 
                                Dr TSENG Choo-sin  | 
                                Factors Affecting Strategy and Performance of Listed PRC Companies in Hong Kong, Shanghai, and Shenzhen  | 
                                ¡@ | 
                                1999/05/01  | 
                                ¡@ | 
                                2001/04/30  | 
                              
                              
                                | 7100057  | 
                                DAG   | 
                                Dr John Wai-keung LEUNG  | 
                                Simulation and Analytical Modelling of Facility Maintenance Problems  | 
                                ¡@ | 
                                1999/06/01  | 
                                ¡@ | 
                                2001/05/29  | 
                              
                              
                                | 7100053  | 
                                DAG   | 
                                Dr TSENG Choo-sin  | 
                                Chinese Multinationals: Motivation, Strategy and Success Factors  | 
                                ¡@ | 
                                1999/06/01  | 
                                ¡@ | 
                                2002/10/02  | 
                              
                              
                                | 9030759  | 
                                SMA   | 
                                Dr LUK Chung-leung  | 
                                A Three-factor Model of Interpersonal Conflicts: Towards a Comprehensive Theory of Conflict Management in Organizations  | 
                                ¡@ | 
                                1999/08/01  | 
                                ¡@ | 
                                2000/06/13  | 
                              
                              
                                | 7000921  | 
                                SRG   | 
                                Dr ZHOU Nan  | 
                                Marketing Persistence in China's Consumer Market  | 
                                ¡@ | 
                                1999/08/01  | 
                                ¡@ | 
                                2002/06/14  | 
                              
                              
                                | 7000914  | 
                                SRG   | 
                                Prof YAU Oliver Hon-ming  | 
                                Development of Scales for Complementarity and Harmonization for Chinese-foreign Joint Ventures  | 
                                ¡@ | 
                                1999/08/01  | 
                                ¡@ | 
                                2003/06/30  | 
                              
                              
                                | 9030780  | 
                                SMA   | 
                                Dr ZHOU Nan  | 
                                Interdependence, Dependence Asymmetry and Power in Marketing Channels in China  | 
                                ¡@ | 
                                2000/02/01  | 
                                ¡@ | 
                                2001/07/28  | 
                              
                              
                                | 8710162  | 
                                QEF   | 
                                Dr Daniel Zhiqiang DING  | 
                                Enterprise Strategic Diagnose and Management Consultancy  | 
                                ¡@ | 
                                2000/03/01  | 
                                ¡@ | 
                                2001/12/31  | 
                              
                              
                                | 7100107  | 
                                DAG   | 
                                Dr LAM Shun-yin  | 
                                The Interaction Effect of Left/Right Placement and Language Experience on Visual Attention to Marketing Communication Material: An Eye Fixation Study  | 
                                ¡@ | 
                                2000/04/01  | 
                                ¡@ | 
                                2001/06/21  | 
                              
                              
                                | 7100110  | 
                                DAG   | 
                                Dr YAN Yanni  | 
                                Strategy, Management and Performance of Electronic Firms in China  | 
                                ¡@ | 
                                2000/04/01  | 
                                ¡@ | 
                                2002/11/05  | 
                              
                              
                                | 9030805  | 
                                SMA   | 
                                Dr LUK Chung-leung  | 
                                The Role of Self-concept and Self-efficacy in Job-seeking Activities: An Investigation into Its Antecedents and Impacts on Performance and Intrinsic Motivation  | 
                                ¡@ | 
                                2000/05/01  | 
                                ¡@ | 
                                2001/05/07  | 
                              
                              
                                | 7100117  | 
                                DAG   | 
                                Dr John Wai-keung LEUNG  | 
                                An Empirical Investigation of Service Quality and Profitability among Retailers in Hong Kong and Mainland China  | 
                                ¡@ | 
                                2000/06/01  | 
                                ¡@ | 
                                2003/02/11  | 
                              
                              
                                | 9030806  | 
                                SMA   | 
                                Dr ZHOU Nan  | 
                                The Use of Electronic Commerce as A Foreign Market Entry Strategy by Hong Kong Firms  | 
                                ¡@ | 
                                2000/06/01  | 
                                ¡@ | 
                                2001/11/30  | 
                              
                              
                                | 9030809  | 
                                SMA   | 
                                Dr ZHOU Nan  | 
                                Opinion Leadership in the Usenet: A Study of Six Product-related Newsgroups  | 
                                ¡@ | 
                                2000/07/01  | 
                                ¡@ | 
                                2002/01/16  | 
                              
                              
                                | 7100124  | 
                                DAG   | 
                                Dr ZHOU Nan  | 
                                Global Sourcing Strategy in a Transitional Economy: Performance of Multinational Firms in China  | 
                                ¡@ | 
                                2000/08/01  | 
                                ¡@ | 
                                2002/03/12  | 
                              
                              
                                | 9030840  | 
                                SMA   | 
                                Dr DING Daniel Zhiqiang  | 
                                Market Orientation, Organizational Context and Firm Performance: A Structural Equation Analysis of Firms in PRC  | 
                                ¡@ | 
                                2000/09/01  | 
                                ¡@ | 
                                2002/06/06  | 
                              
                              
                                | 9040556  | 
                                CERG   | 
                                Dr YAN Yanni  | 
                                Strategy, Management and Performance of Hotels in China  | 
                                ¡@ | 
                                2000/09/01  | 
                                ¡@ | 
                                2005/02/02  | 
                              
                              
                                | 7100167  | 
                                DAG   | 
                                Dr Shun-yin LAM  | 
                                The Left/Right Position Effects on Shoppers' Attention, Memory and Product Choice in Shelf Displays  | 
                                ¡@ | 
                                2001/05/01  | 
                                ¡@ | 
                                2001/06/26  | 
                              
                              
                                | 9030862  | 
                                SMA   | 
                                Dr ZHOU Nan  | 
                                A Reader Response Analysis of Global and Local Appeals in Consumer Advertising in China  | 
                                ¡@ | 
                                2001/06/01  | 
                                ¡@ | 
                                2002/11/28  | 
                              
                              
                                | 7100184  | 
                                DAG   | 
                                Dr DING Daniel Zhiqiang  | 
                                Strategic Determinants of Technology and Management of Enterprises in China: Internalization Through Organizational Learning  | 
                                ¡@ | 
                                2001/09/01  | 
                                ¡@ | 
                                2004/08/06  | 
                              
                              
                                | 7100185  | 
                                DAG   | 
                                Dr LUK Chung-leung  | 
                                A Circumplex Model of Loving Style and Its Relation to Gift Giving Motivations and Behaviors  | 
                                ¡@ | 
                                2001/09/01  | 
                                ¡@ | 
                                2004/01/12  | 
                              
                              
                                | 7001168  | 
                                SRG   | 
                                Dr ZHOU Nan  | 
                                Relationship Between Export Strategies and Performance: A Study of Mainland Chinese Firms  | 
                                ¡@ | 
                                2001/09/01  | 
                                ¡@ | 
                                2004/02/05  | 
                              
                              
                                | 7001256  | 
                                SRG   | 
                                Dr ZHOU Dongsheng  | 
                                A Study of Trust Building and Governance in Sino-foreign Joint Ventures  | 
                                ¡@ | 
                                2001/11/01  | 
                                ¡@ | 
                                2003/10/31  | 
                              
                              
                                | 9030920  | 
                                SMA   | 
                                Dr FAM Kim-shyan  | 
                                Preferences for Promotion Programs: A Comparative Study of Hong Kong, Shenzhen and Guangzhou Supermarket Retailers  | 
                                ¡@ | 
                                2002/01/01  | 
                                ¡@ | 
                                2003/05/14  | 
                              
                              
                                | 9030907  | 
                                SMA   | 
                                Dr Zhilin YANG  | 
                                Exploring E-Service Quality: A Content Analysis of Customer Reviews  | 
                                ¡@ | 
                                2002/01/01  | 
                                ¡@ | 
                                2002/11/26  | 
                              
                              
                                | 9030908  | 
                                SMA   | 
                                Dr Zhilin YANG  | 
                                Effects of Collaborative Internet Communication Strategy on Channel Outcomes  | 
                                ¡@ | 
                                2002/01/01  | 
                                ¡@ | 
                                2003/02/11  | 
                              
                              
                                | 7100227  | 
                                DAG   | 
                                Dr YAN Yanni  | 
                                A Comparative Study of Strategies, Human Resource Management and Performance: The Impact of National Origin  | 
                                ¡@ | 
                                2002/04/01  | 
                                ¡@ | 
                                2004/11/24  | 
                              
                              
                                | 7100226  | 
                                DAG   | 
                                Dr Zhilin YANG  | 
                                Consumer Perceived Service Quality in E-tailing  | 
                                ¡@ | 
                                2002/04/01  | 
                                ¡@ | 
                                2004/03/31  | 
                              
                              
                                | 9030929  | 
                                SMA   | 
                                Dr Kim-shyan FAM  | 
                                Building Strong Client-agency Relationships - An Empirical Study for the Contributing Factors  | 
                                ¡@ | 
                                2002/07/01  | 
                                ¡@ | 
                                2003/08/01  | 
                              
                              
                                | 9360079  | 
                                OTHERS   | 
                                Prof Oliver Hon-ming YAU  | 
                                Unit for Chinese Management Development  | 
                                ¡@ | 
                                2002/07/01  | 
                                ¡@ | 
                                2004/06/30  | 
                              
                              
                                | 7100236  | 
                                DAG   | 
                                Dr Nan ZHOU  | 
                                A Study on the Internationalization of China's Private Firms  | 
                                ¡@ | 
                                2002/08/01  | 
                                ¡@ | 
                                2004/07/31  | 
                              
                              
                                | 7100239  | 
                                DAG   | 
                                Dr Nan ZHOU  | 
                                An Investigation of Factors Influencing Chinese Consumers' Brand Loyalty  | 
                                ¡@ | 
                                2002/08/01  | 
                                ¡@ | 
                                2004/07/31  | 
                              
                              
                                | 9030957  | 
                                SMA   | 
                                Dr Nan ZHOU  | 
                                Influence and Sense of Fairness: A Post-decision Perspective on Spousal Decision Behaviour Dynamic  | 
                                ¡@ | 
                                2003/02/01  | 
                                ¡@ | 
                                2004/08/19  | 
                              
                              
                                | 7100267  | 
                                DAG   | 
                                Dr Zhilin YANG  | 
                                Measuring Service Quality and Customer Loyalty in Internet-based Markets  | 
                                ¡@ | 
                                2003/04/01  | 
                                ¡@ | 
                                2005/03/31  | 
                              
                              
                                | 9030977  | 
                                SMA   | 
                                Dr Chung-leung LUK  | 
                                The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers  | 
                                ¡@ | 
                                2003/05/01  | 
                                ¡@ | 
                                2004/06/14  | 
                              
                              
                                | 7100302  | 
                                DAG   | 
                                Dr Daniel Zhiqiang DING  | 
                                Can 'Guanxi' Still Be a Source of Competitive Advantage in China Market? A Post-WTO Perspective  | 
                                ¡@ | 
                                2003/09/01  | 
                                ¡@ | 
                                2005/08/31  | 
                              
                              
                                | 7100301  | 
                                DAG   | 
                                Dr Kim-shyan FAM  | 
                                Advertising in 21st Century China „o A Study of Generational Shifts in Consumers' Views Towards the Advertising of Controversial Product  | 
                                ¡@ | 
                                2003/09/01  | 
                                ¡@ | 
                                2004/07/14  | 
                              
                              
                                | 7100300  | 
                                DAG   | 
                                Dr Yanni Ming-ping YAN  | 
                                Nationwide Business, Reporting Control and Market Performance: An Empirical Study of Chinese High-Tech Firms  | 
                                ¡@ | 
                                2003/09/01  | 
                                ¡@ | 
                                2005/08/31  | 
                              
                              
                                | 9050169  | 
                                NSFC   | 
                                Dr Nan ZHOU  | 
                                Study on Cross-cultural Marketing Channel Behaviors  | 
                                ¡@ | 
                                2004/01/01  | 
                                ¡@ | 
                                2006/12/31  | 
                              
                              
                                | 7001629  | 
                                SRG   | 
                                Dr Chenting SU  | 
                                Influence and Guanxi as Two Communication Modes in Chinese Marketing Channels  | 
                                ¡@ | 
                                2004/07/01  | 
                                ¡@ | 
                                2006/06/30  | 
                              
                              
                                | 7001636  | 
                                SRG   | 
                                Dr Daniel Zhiqiang DING  | 
                                Behind the Success of Chinese Private Enterprises: The Role of Entrepreneurship  | 
                                ¡@ | 
                                2004/07/01  | 
                                ¡@ | 
                                2006/06/30  | 
                              
                              
                                | 7001663  | 
                                SRG   | 
                                Dr Yanni Ming-ping YAN  | 
                                National and Cross-National Effects on New Technology Firms in China: Seeking A New Balance of Strategy, Control and Performance  | 
                                ¡@ | 
                                2004/07/01  | 
                                ¡@ | 
                                2006/06/30  | 
                              
                              
                                | 7001630  | 
                                SRG   | 
                                Dr Zhilin YANG  | 
                                The Effects of Perceived Service Quality and Value on Customers Retention: Considering the Moderating Roles of Switching Costs, Perceived Alternatives, and Customer Bonds  | 
                                ¡@ | 
                                2004/07/01  | 
                                ¡@ | 
                                2006/05/31  | 
                              
                              
                                | 7001674  | 
                                SRG-Fd   | 
                                Dr Chung-leung LUK  | 
                                The Roles of Personal Relationship and Service Quality in Services Marketing  | 
                                ¡@ | 
                                2004/12/01  | 
                                ¡@ | 
                                2006/11/30  | 
                              
                              
                                | 9040944  | 
                                CERG   | 
                                Dr Nan ZHOU  | 
                                Development and Validation of a Scale Measure of Brand Trust in China  | 
                                ¡@ | 
                                2005/01/01  | 
                                ¡@ | 
                                2006/12/31  | 
                              
                              
                                | 7200032  | 
                                StUp   | 
                                Dr Wenyu DOU  | 
                                Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers  | 
                                ¡@ | 
                                2005/02/01  | 
                                ¡@ | 
                                2006/11/30  |