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Research Strength | Quest for Excellence | Unit for Chinese Management Development | Conferences & Seminars | Selected Publications | Current Research Projects | Working Papers | Case Series
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| 2005 |
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| Serial Number |
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Author(s) and Title |
| MKT05-01-0 |
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Zhilin Yang, Daniel Ding and Minjoon Jun, "Consumer Perceptions of E-Service Convenience: An Exploratory Study" |
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| 2004 |
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| Serial Number |
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Author(s) and Title |
| MKT04-01-0 |
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Zhilin Yang and Xiang Fang, "Online Service Quality Dimensions and Their Relationships with Satisfaction: A Content Analysis of Customer Reviews of Securities Brokerage Services" |
| MKT04-02-0 |
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Zhilin Yang, Shaohan Cai, Zheng Zhou and Nan Zhou, "Development and validation of an instrument to measure user perceived service quality of information presenting Web portals" |
| MKT04-03-0 |
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Zhilin Yang and Robin Peterson, "Understanding and Utilizing Online Customer Feedback: An Evaluation" |
| MKT04-04-0 |
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Nan Zhou and Russell W. Belk, "CHINESE CONSUMER READINGS OF GLOBALAND LOCAL ADVERTISING APPEALS" |
| MKT04-05-0 |
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Alex S. L. Tsang and Nan Zhou, "Newsgroup Participants as Opinion Leaders and Seekers in Online and Offline Communication Environments: An Empirical Study" |
| MKT04-06-0 |
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Yanni Yan, John Child and Simon Kwai-ming Mak, "Analyzing Managerial Discretion of International Joint Ventures: Compensation, Resource Investments and Supporting Infrastructure" |
| MKT04-07-0 |
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Yanni Yan, "An Empirical Examination of Business Reinvestments in International Joint Ventures: The Effective Use of Subsidiary Management" |
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| 2003 |
| |
| Serial Number |
|
Author(s) and Title |
| MKT03-01-0 |
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Yanni Yan and Daniel Z. Ding, "Decision Control and Market Performance: An Empirical Study of High-Tech Firms' Nationwide Business" |
| MKT03-02-1 |
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Nan Zhou, Dongsheng Zhou and Ming Ouyang, "Long-Term Effects of TV Advertising on Sales of Consumer Durables and Non-Durables: The Case of China" |
| MKT03-03-1 |
|
Fuan Li, Nan Zhou, J. A. F. Nicholls, Guijun Zhuang and Carl Kranendonk, "Interlinear or Inscription? - A Comparative Study of Chinese and American Mall Shoppers' Behavior" |
| MKT03-04-0 |
|
Kim Shyan Fam, "Attributes of Likeable Television Commercials in Asia" |
| MKT03-05-0 |
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Kin Keung Lai and John Wai Keung Leung, "A Simulation Study on Yard Crane Deployment Operations" |
| MKT03-06-0 |
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John Wai Keung Leung and Kin Keung Lai, "Analysis of Strategies for Installing Parallel Stations in Assembly Systems" |
| MKT03-07-0 |
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C. S. Tseng and M. J. Foster, "A flexible response to Guo Qing: Experience of three MNCs entering restricted sectors of the PRC economy" |
| MKT03-08-0 |
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Kim-Shyan Fam and David S. Waller, "Advertising in the Asia Pacific: What Makes Controversial Products Offensive?" |
| MKT03-09-0 |
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Yanni Yan, "An examination of organizational effectiveness: the impacts of human capital development, management flexibility and organizational improvisation on performance" |
| MKT03-10-0 |
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Fanny S. L. Cheung, Hafiz Mirza and Wing-fai Leung, "Market Entry Strategies of Transnational Advertising Agencies in China" |
| MKT03-11-0 |
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Fanny S. L. Cheung, Hafiz Mirza and Wing-fai Leung, "Why Do Transnational Advertising Agencies Enter China ?" |
| MKT03-12-0 |
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Yanni Yan and Daniel Z. Ding, "Firm-specific Advantages, Organization Control and Firm Performance: A study of resource competitiveness in high technology firms" |
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| 2002 |
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| Serial Number |
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Author(s) and Title |
| MKT02-01-0 |
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Janet Y. Murray, Masaaki Kotabe, and Joe Nan Zhou, "Performance Implications of Global Sourcing Strategy in Mainland China: An Empirical Study of Foreign-Funded Enterprises from the Triad Regions" |
| MKT02-02-0 |
|
Yanni Yan, "Strategy, Management and Performance: An Empirical Analysis of Hotel Management" |
| MKT02-03-0 |
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Yanni Yan, "The Internalization of Organizational Commitment: Learning Perspectives in International Joint Ventures" |
| MKT02-04-0 |
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Shaomin Li and Seung Ho Park, "The Great Leap Forward: The Transition from Relation-Based to Rule-Based Governance" |
| MKT02-05-0 |
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Yanni Yan, "Configuration analysis of technological resources and capabilities for foreign-invested enterprises in China: The role of organizational networks" |
| MKT02-06-0 |
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Chung-Ming Lau, David K. Tse and Nan Zhou, "The Effects of Institutional Forces and Organizational Culture on Change Schemas, Firm Commitment and Job Satisfaction in a Transitional Economy" |
| MKT02-07-0 |
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Yanni Yan, "Management Factors and Performance: The Case of Hotels" |
| MKT02-08-0 |
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Peter J. Buckley and C. S. Tseng, "Foreign Direct Investment by PRC Enterprises - The Success and Failure of First-Time Investors Abroad" |
| MKT02-09-0 |
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Peter J. Buckley and C. S. Tseng, "Foreign Market Entry Behaviour of PRC Multinationals" |
| MKT02-10-0 |
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Guijun Zhuang and Nan Zhou, "The Relationship between Power and Dependence in Marketing Channels: A Chinese Perspective" |
| MKT02-11-0 |
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Nan Zhou and Russell W. Belk, "Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals" |
| MKT02-12-0 |
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Kenneth S. Law, David K. Tse, and Nan Zhou, "Does human resource management matter in a transitional economy? ?China as an example" |
| MKT02-13-0 |
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Ming Ouyang, Hongxia Zhang and Nan Zhou, "Does Nationalist Appeal Affect Chinese University Students?Product Evaluation? A Conjoint Analysis" |
| MKT02-14-0 |
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Janet Y. Murray, Masaaki Kotabe and Nan Zhou, "Strategic Alliance-Based Sourcing: Evidence from Foreign-Funded Enterprises in China" |
| MKT02-15-0 |
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Zhilin Yang, Minjoon Jun and Robin T. Peterson, "Measuring Customer Perceived Online Service Quality: Scale Development And Managerial Implications" |
| MKT02-16-0 |
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Yanni Yan, "Applications of Human Resource Management, Institutional Roles and Culture Influences on Hotel Firms" |
| MKT02-17-0 |
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Zhilin Yang and Robin T. Peterson, "Customer E-Loyalty: Do Switching Costs Matter?" |
| MKT02-18-0 |
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Yanni Yan, "The Interrelationship between Market Institutions and Corporate Internalization: Performance of High Technology Firms" |
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| 2001 |
| |
| Serial Number |
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Author(s) and Title |
| MKT01-01-0 |
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Yanni Yan, "Content and Contextual Factors on Internalization of Companies' Investments: Learning Perspective in Sino-British Joint Ventures" |
| MKT01-02-0 |
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Nan Zhou, Dongsheng Zhou and Ming Ouyang, "Long-Term Effects of Advertising on Sales of Consumer Durables and Non-Durables: The Case of China" submitted to Journal of Business Research. |
| MKT01-03-0 |
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Yanni Yan and Jing A. Zhang, "Contextual Analysis on Technological Development Between Domestic and International Companies in China: Ownership-based Learning" |
| MKT01-04-0 |
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John Child and Yanni Yan, "Predicting the Performance of International Joint Ventures: An Investigation in China" |
| MKT01-05-0 |
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Fuan Li, Nan Zhou, J. A. F. Nicholls, Guijun Zhuang and Carl Kranendonk, "Inscrutable or Manifest? - A Comparative Study of Chinese and American Mall Shoppers' Behavior" |
| MKT01-06-0 |
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Yanni Yan and Jing A Zhang, "A Contextual Analysis of Technology Development and Performance: The Cases of International Joint Ventures and State-owned Enterprises in China" |
| MKT01-07-0 |
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David K Tse, Chi Kin (Bennett) Yim, Joe N Zhou and Jonathan Zhu, "Understanding Consumer Sentiment in China" |
| MKT01-08-0 |
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Zhilin Yang, "Consumers' Perception of e-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives" |
| MKT01-09-0 |
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Zhilin Yang, "Services Quality Dimensions of Internet Retailing: An Exploratory Analysis" |
| MKT01-10-0 |
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莊貴軍、周南、李福安，《購物中心顧客行為的跨國比較》。 |
| MKT01-11-0 |
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Lan Ge and Daniel Z Ding, "Market Orientation, Competitive Strategy and Corporate Performance: Some Chinese Evidence", prepared for the Doctoral Consortium of the 2001 Annual Meeting of Academy of International Business, Sydney, Nov. 16, 2001. |
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| 2000 |
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| Serial Number |
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Author(s) and Title |
| MKT00-01-0 |
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Guijun Zhuang, Nan Zhou and Neil C. Herndon, "Scale Economies of Department Stores: An Empirical Study in The People's Republic of China". |
| MKT00-02-0 |
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Yanni Yan, "Control in International Joint Ventures: The Effects of Investors' Resource Commitments on Information Reporting Systems". |
| MKT00-03-0 |
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Yanni Yan, "The Importance of Investors' Resources in International Joint Venture Decision-Making: The Control Perspective". |
| MKT00-04-0 |
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Guijun Zhuang, Neil C. Herndon, and Nan Zhou, "The Transforming Structure of Competition in China's Retail Industry". |
| MKT00-05-0 |
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Shun Yin Lam, "Effects of Weather on Shopping Trip Behavior: Evidence from Store Traffic Analysis". |
| MKT00-06-0 |
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Yanni Yan and John Child, "Organisational Learning and Decision-making In International Joint Ventures: A Contextual Analysis". |
| MKT00-07-0 |
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Ming Ouyang, Dongsheng Zhou, and Nan Zhou, "Estimating Marketing Persistence on Sales of Consumer Durables in China", forthcoming in Journal of Business Research. |
| MKT00-08-0 |
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Daniel Z Ding, Keith Goodall and Malcolm Warner, "The Impact of Economic Reform on The Role of Trade Unions in Chinese Enterprises". |
| MKT00-09-0 |
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Yanni Yan, "An Analysis of Strategic Determinants in International Joint Ventures: Does Learning Affect Its Decision-Making?" |
| MKT00-10-0 |
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Ge Lan and Daniel Z. Ding, "Turbulent Environment, Marketing Strategy and Corporate Performance: A Case Study of Township and Village Enterprises in the PRC". |
| MKT00-11-0 |
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周南，《感覺營銷：從為顧客創造“附加值”到創造“無形價值”》。 |
| MKT00-12-0 |
|
Ming Ouyang and Yimin Zhang, "Critical Conditions On When And How Is The Internet Likely To Decrease Price Competition". |
| MKT00-13-0 |
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Insik Jeong and Dongsheng Zhou, "Antecedents and Consequences of the Strategic Orientations in New Product Development: A Survey of Chinese Manufacturers". |
| MKT00-14-0 |
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Shun Yin Lam, "The Effect of Price Promotion on Retail Salesforce Effectiveness". |
| MKT00-15-0 |
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Chung-Ming Lau, David K. Tse and Nan Zhou, "The Effects of Change Schemas, Organizational Culture, and Institutional Forces on Commitment and Satisfaction in a Transitional Economy". |
| MKT00-16-0 |
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Ming Ouyang, Hongxia Zhang and Nan Zhou, "A Conjoint Analysis of The Effect of Country of Origin on Consumers' Product Evaluation". |
| MKT00-17-0 |
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Robin Stanley Snell and Choo-sin Tseng, "From Innocence to Experience, From Guanxi to Corruption: Ethical Dilemmas of Relationship Building in China Business". |
| MKT00-18-0 |
|
莊貴軍、周南、李福安、曾仕龍，《購物中心的顧客行為：調查、比較與驗証》。本文將發表于《管理世界》2001年第2期。 |
| MKT00-19-0 |
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Guijun Zhuang, Nan Zhou, and Neil C Herndon, "Scale Economies of Retailing at Store Level: Production Function Approach vs Statistical Cost Approach". |
| MKT00-20-0 |
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Yanni Yan, "A Comparative Study of Human Resource Management Practices in International Joint Ventures: The Impace of National Origin". |
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| 1999 |
| |
| Serial Number |
|
Author(s) and Title |
| MKT99-01-0 |
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Shaomin Li, Ming Ouyang and Donsheng Zhou, "Modeling Privatization As A Firm Strategy". |
| MKT99-02-0 |
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Yigang Pan and Shaomin Li, "Performance of Market Followers in the International Market". |
| MKT99-03-0 |
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Shaomin Li, "Location Choice of Foreign Firms in China: An Institutional Approach". |
| MKT99-04-0 |
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Shaomin Li and Dongsheng Zhou, "Institutional Change and Ownership Choice in China". |
| MKT99-05-0 |
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Ming Ouyang, Dongsheng Zhou and Nan Zhou, "Twenty Years of Research on Marketing in China: A Review and Assessment of Journal Publications", forthcoming in Journal of Global Marketing. |
| MKT99-06-0 |
|
周南、Russel W. Belk (白樂壽)與蔣青云，《中國出口廣告研究：1979-1988------兼談中國企業出口營銷的發展及弱點》。 |
| MKT99-07-0 |
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Shun Yin Lam, "Visual Attention To Labels And Logos On Packages: An Eye Fixation Analysis". |
| MKT99-08-0 |
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Ming Ouyang, Dongsheng Zhou and Nan Zhou, "Estimating Marketing Persistence on Sales of Consumer Durables in China". |
| MKT99-09-0 |
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David K. Tse, Nan Zhou and Jonathan Zhu, "How They Spend Their Money: The Effects of Rising Income on Consumption Patterns in the People's Republic of China". |
| MKT99-10-0 |
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Chung-Ming Lau, David K. Tse and Nan Zhou, "Institutional Effects on Change Schemas in A Transitional Economy". |
| MKT99-11-0 |
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Dongsheng Zhou, Shaomin Li and David K. Tse, "The Impact of FDI on The Productivity of Domestic Firms: The Case of China". |
| MKT99-12-0 |
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Ilan Vertinsky and Dongsheng Zhou, "Product and Process Certification: Systems, Regulations and International Marketing Strategies". |
| MKT99-13-0 |
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Dominque M. Hanssens and Ming Ouyang, "Modeling Marketing Hysteresis". |
| MKT99-14-1 |
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Shun Yin Lam, Mark Vandenbosch, John Hulland and Michael Pearce, "Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion and Spending Effects". |
| MKT99-15-0 |
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Shun Yin Lam, "The Effects of Store Environment on Shopping Behaviors: Conceptual Issues, Findings and Methodology". |
| MKT99-16-0 |
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Shun Yin Lam, "The Left/Right Position Effect on Visual Attention to Print Advertisements". |
| MKT99-17-0 |
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Tom Au, Shaomin Li and Guangqin Ma, "Predicting Customer Attrition With Nonlinear Combinations of Causes". |
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| 1998 |
| |
| Serial Number |
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Author(s) and Title |
| MKT98-01-0 |
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Shaomin Li, Mingfang Li and J. Justin Tan, "Understanding Diversification in A Transition Economy: A Theoretical Exploration," published in Journal of Applied Management Studies, 1998 (June), Vol. 7, No. 1, 77-94. |
| MKT98-02-0 |
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Shun Yin Lam, Mark Vandenbosch and Michael Pearce, "Retail Sales Force Scheduling Based on Store Traffic Forecasting". |
| MKT98-03-0 |
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Dongsheng Zhou, "The Dynamics of Cost Reduction Strategies". |
| MKT98-04-0 |
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Daniel Z. Ding and Malcolm Warner, "Re-inventing China's Labour-Management System (1978-1997): The End of the 'Three Old Irons'?" |
| MKT98-05-0 |
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David W. Chan, Hing-chu B. Lee and Chung-leung Luk, "Developing A Chinese Vocabulary Test As A WAIS-R Subtest For Adults In Hong Kong", forthcoming in Journal of Measurement and Evaluation in Counseling and Development . |
| MKT98-06-0 |
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Daniel Z. Ding, "Technology Transfer in PRC: The Experience of Japanese Manufacturing Ventures". |
| MKT98-07-2 |
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Kenneth S. Law, David K. Tse and Nan Zhou, "Does Human Resource Management Matter In A Transitional Economy? - China As An Example". |
| MKT98-08-0 |
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Alex Sze-lung Tsang, "Military Doctrine and Crisis Management: Command, Control, Communication and Intelligence (C 3 I) in Vitasoy Contamination Incident". |
| MKT98-09-0 |
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Ming Ouyang, "The Persistence of Marketing Effects on Sales: A Mathematical Interpretation of Dekimpe and Hanssens' Method". |
| MKT98-10-0 |
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Buckley Peter and C S Tseng, "Strategic International Human Resource Management of Chinese Multinationals". |
| MKT98-11-0 |
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Jenny S Y Lee, Damon L Drummond and C S Tseng, "Chinese Human Resource Management Reviewing Japanese and Chinese Joint Ventures Retail Department Stores of Southern China". |
| MKT98-12-0 |
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Shun Yin Lam, John Hulland, Mark Vandenbosch and Michael Pearce, "Monitoring Store Performance through the Partitioning of Sales Response to Marketing Activities into Attraction and Conversion Effects". |
| MKT98-13-0 |
|
Seung Ho Park and Dongsheng Zhou, "Why Compete for Market Share?" |
| MKT98-14-0 |
|
Dongsheng Zhou, "Can Government Negotiations Make Their Countries Better Off?" |
| MKT98-15-0 |
|
Dongsheng Zhou, "Optimal Pricing Strategies for Complementary Goods". |
| MKT98-16-0 |
|
Ming Ouyang, Dongsheng Zhou and Nan Zhou, "Marketing Persistence: A New Approach to Studying Sales of Consumer Durables in China". |
| MKT98-17-0 |
|
Shaomin Li and David K. Tse, "The "Visible" and "Invisible" Hands on Firm Performance in China: An Institutional Approach". |
| MKT98-18-0 |
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Shaomin Li, Edward Tu and Ming Ouyang, "A Model Of Intermarriage Involving Attribute Exchange". |
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| 1997 |
| |
| Serial Number |
|
Author(s) and Title |
| MKT97-01-0 |
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Yigang Pan and David K. Tse, "Cooperative Strategies between Non-resident Firms in An Overseas Country", published in Journal of International Business Studies, vol. 27 (5), 1996, p. 929-946. |
| MKT97-02-0 |
|
David K. Tse, Yigang Pan and Kevin Y. Au, "How MNCs Choose Entry Modes and Form Alliances: The China Experience", forthcoming in Journal of International Business Studies. |
| MKT97-03-0 |
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Daniel Z. Ding, "Control, Conflicts and Performance - A Case of U.S.-Chinese Joint Ventures", forthcoming in Journal of International Marketing. |
| MKT97-04-0 |
|
Shaomin Li, "Success in China's Industrial Market: Factors Influencing Profitability", published in Journal of International Marketing, 1998, Vol. 6, No. 1, 56-80. |
| MKT97-05-0 |
|
Nan Zhou, Oliver H. M. Yau and Liqiong Lin, "For Love or Money: A Longitudinal Content Analysis of Chinese Personal Advertisements, 1984-1995", published in Journal of Current Issues and Research in Advertising, Vol. 19, No. 2 (Fall), 65-77. |
| MKT97-06-0 |
|
Nan Zhou and Linming Meng, "Marketing in An Emerging Consumer Society: Character Images in China's Consumer Magazine Advertising", published in Asia Pacific Business Review, Vol. 3, No. 3 (Spring), 105-117. |
| MKT97-07-0 |
|
Insik Jeong and Sharon O'Donnell, "Marketing Standardization Within Global Industries: An Empirical Study of Performance Implications" |
| MKT97-08-0 |
|
Dongsheng Zhou and Ilan Vertinsky, "Trade Restrictions in a Vertically Differentiated Industry" |
| MKT97-09-0 |
|
Dongsheng Zhou and Ilan Vertinsky, "Quality Differentiation in a Strategic Trade Model with Fixed Costs" |
| MKT97-10-0 |
|
Yigang Pan and David K. Tse, "Boundary Conditions between Pairs of Market Entry Modes: The Role of Host Country, Home Country and Industry Factors" |
| MKT97-11-0 |
|
Yigang Pan, Shaomin Li and David K. Tse, "Performance of Foreign Enterprises in China: The Impact of Order and Mode of Market Entry", forthcoming in Journal of International Business Studies. |
| MKT97-12-0 |
|
Robin Stanley Snell and Choo-sin Tseng, "Doing Business in China Are There Special Ethical Problems?" |
| MKT97-13-0 |
|
Ilan Vertinsky and Dongsheng Zhou, "The Economics of Certifying the Environmental Friendliness of Products" |
| MKT97-14-0 |
|
Dongsheng Zhou and Ilan Vertinsky, "Strategic Location Decisions in a Growing Market" |
| MKT97-15-0 |
|
Edward Jow-Ching Tu and Shaomin Li, "Interregime Marriage and Mobility: The Case of Mainland China and Taiwan", forthcoming in Journal of Contemporary China. |
| MKT97-16-0 |
|
Shaomin Li and Edward Jow-Ching Tu, "Intrinsic and Extrinsic Attributes in Marriage" |
| MKT97-17-0 |
|
Seung Ho Park, Shaomin Li and David Tse, "Determinants of Firm Performance in a Transition Economy: Institutional VS. Economic Effects in China" |
| MKT97-18-0 |
|
Shaomin Li, Shuhe Li and Weiying Zhang, "Competition and Institutional Change: Privatization in China" |
| MKT97-19-0 |
|
Shaomin Li and David K. Tse, "Do Market Forces Matter in A Transition Economy? Effects of Economic Factors and Government Intervention on Firm Performance in China" |
| MKT97-20-0 |
|
Shaomin Li, "From "Socialism VS. Capitalism" To "Public VS. Private": Institutional Change and Firm Performance in China," published in A. Nathan, Z. Hong, and S. Smith (Eds), Dilemmas of Economic Reform in China, Boulder Colorado: Lynner Renner Publishers, 1999. |
| MKT97-21-0 |
|
Ming Ouyang, "An Explicit Functional Expression on Trade Hysteresis" |
| MKT97-22-0 |
|
Dean Tjosvold, Chun Hui, Daniel Ding and Junchen Hu, "Conflict Values and Team Relationships: Conflict's Contribution to Team Effectiveness and Citizenship in China" |
| MKT97-23-0 |
|
H L Chan, Anthony Ko, Eddie Yu, "Confucianism and Management" |
| MKT97-24-0 |
|
H L Chan, "Managing Political Risks in the PRC" |
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